The current report is aimed at providing evidence about the URBAN GreenUP audio-visual approach implemented for the production of the Short Project Video. The video, as a communication product, is available on the URBAN GreenUP website and YouTube channel.
The storyline of the video has been developed to address the general public taking into account the distribution channels (online media) and key messages.
The audio-visual strategy of the project will also include four short additional web videos and a Video News Release for TV media distribution, which will be produced towards the end of the project.
The Short Project Video, as well as all audiovisual materials, will be produced in line with the visual identity of URBAN GreenUP.
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